It's all graphic #4

15 November 2018 

Logo x Logo Visual Identity Development: where did we start out and where are we heading?

Watch: It's All Graphic #4

Visual identity development: where did we start out and where are we heading? During the previous edition of our program 'It’s all Graphic' the topic already popped up: the fields of graphic design and the visual design sector are changing rapidly due to technological development, making the distinctions between the disciplines to become more and more blurred. In the past, a designer would create a visual identity and record all the possible applications in a house style manual. This guide would be implemented within all means of communication, which to a certain extent ensured control over how your message came across. Currently however, it has become more difficult to ensure the quality of a visual identity.

Speakers: Roel Stavorinus. Met Claire Parker, Erik de haas, Smack, Henk Haaima, Dennis Flinterman, Roel Stavorinus

Moderated by: Jörgen Tjon a Fong

15-11-2018

 ‘It's All Graphic’ is a series of events on graphic design, addressing its cultural and social impact. It is co-produced between the Wim Crouwel Institute and Pakhuis de Zwijger. The Wim Crouwel Institute investigates the heritage, current and future position of Dutch graphic design. The Wim Crouwel Institute is supported by Pictoright Fonds.