Wim
Crouwel
Instituut

voor erfgoed
grafische vormgeving
en typografie

‘It's All Graphic’ is a series of events on graphic design, addressing its cultural and social impact. It is co-produced between the Wim Crouwel Institute and Pakhuis de Zwijger, and supported by NADD (Netwerk Archieven Design en Digitale Cultuur). The Wim Crouwel Institute investigates the heritage, current and future position of Dutch graphic design. The Wim Crouwel Institute is supported by Pictoright Fonds, Bijzondere Collecties/Allard Pierson, and the Amsterdam University Fund. 

IT'S ALL GRAPHIC #12

DATE: Monday 20 January 2025

TIME: 20:00 - 22:00 hrs

LOCATION: Pakhuis de Zwijger, Piet Heinkade 179, Amsterdam

LANGUAGE: English

REGISTER: Yes, I will be attending

DOUBLE ROLE, TRIPLE BOND Designing and Publishing

During this edition of ‘It's All Graphic’, the four invited speakers discuss connecting (and conflicting?) roles in their hybrid practices as graphic designers, publishers, writers, researchers and activists.

On 20 January 2025 the Wim Crouwel Institute kicks off the year again with a new ‘It's All Graphic’, about hybrid graphic design practices, on the connecting roles of the publisher and graphic designer. For this edition we have invited internationally operating publishers/designers, who not only combine the roles of publisher and designer in their singular way, but also write, research, and initiate activism and wider debate on graphic design and its possible role and impact.

More and more, we see designers’ practices becoming mixed and interdisciplinary: designers can also be organizers, activists, gardeners, writers, mediators, artists, editors, teachers (and many more roles than this). If this is a useful way of moving forward, what can this galvanize, how can we specifically be inspired by this? Or does this bandwidth of activities ‘dilute’ the fundamentals and specific expertise of the graphic design practice?

Find out for yourself on January 20, and listen to, and exchange with:

Sara de Bondt has been a designer for and with many cultural organizations in both the UK and Belgium. Together with Antony Hudek she set up Occasional Papers in 2008, which publishes on design history and writing (e.g. an anthology of texts by Rick Poynor), and addresses other visual disciplines. Sarah has just finished her PhD, Off the Grid, on the histories of Belgian graphic design.

Nina Paim is a Brazilian graphic designer, who co-initiated Futuress, an online research and publishing community, ‘where feminism, design and politics meet’. She was co-editor and author of Design Struggles (on de-colonial perspectives on design, with Claudia Mareis) and in 2023 has started her own publishing house, based in Porto, called Bikini Books, issuing paper books with a focus on design and feminist practices.  

Sacha Léopold & François Havegeer have a ‘triple practice’, all activities stemming from graphic design. With their interdisciplinary design studio Syndicat they have set up Empire Books and Revue faire. The latter dives into specific topics and histories of graphic design, with special issues on Wim Crouwel, Jan van Toorn, and much more.

With moderators Simone Trum and Astrid Vorstermans these designers engage in a conversation about what they do, how they understand ‘publishing’ and ‘designing’ (with many examples from their side), how this combination feeds into to their research, activism, writing (and vice versa), and how they see the future of graphic design.

MODERATORS

Designer Simone Trum (www.teamthursday.com) and publisher Astrid Vorstermans (www.valiz.nl) are both board members of the Wim Crouwel Institute, which explores how the heritage of Dutch graphic design can be activated and expanded for the present and future.

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IT'S ALL GRAPHIC #11

11 JANUARY 2024 

DUBBELROL EN MEERVOUDSSPEL Ontwerpen en uitgeven

On January 11, 2024, the Wim Crouwel Institute kicked off the year with a new “It's All Graphic,” about the connecting roles of the graphic designer and publisher. More and more we see that the practice of designers is becoming hybrid, that designers can also be parallel organizers, activists, cooks, mediators, editors, teachers (and much more). In the Netherlands and Flanders there is a strong culture of designers who also publish, and vice versa, of publishers who design, all with different motivations and very different approaches. Some work alongside and with artists and photographers to translate their work into a publication in the best possible way, others see publishing as a tool to set up communal and social actions. Results: from monumental to ephemeral, from aesthetic to activist, from paper book to radio play.

For this It's All Graphic, five designer-publishers have been invited to discuss their thriving and connecting publishing/design practices. Moderators Roosje Klap (designer) and Astrid Vorstermans (publisher) will talk to them about what they do, how they conceive of “publishing,” how they see the different roles, what drives them, what kind of experience and expertise interacts, where their inspiration and specific networks are. Overarching question is how the diversity of views and experiences can provide energetic futures for both designers and publishers.

Moderated by Roosje Klap and Astrid Vorstermans, the speakers were:

BeBeBooks — Michiel Terpelle - www.bebebooks.be - www.michielterpelle.nl

Eriskay Connection — Rob van Hoesel - www.eriskayconnection.com

Fucking Good Art — Nienke Terpsma - www.fuckinggoodart.nl

Fw:Books — Hans Gremmen - www.fw-books.nl

Hackers & Designers — Anja Groten - www.hackersanddesigners.nl

Photographer: Simon Pillaud

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IT’S ALL GRAPHIC #10

29 JUNE 2023 

Out of Context?
Curating and  Exhibiting Graphic Design


This year’s ‘It’s All Graphic’ event turned a spotlight on how graphic design is collected, curated and displayed in a range of museum and more-than-museum settings. From their perspectives as curators, designers and directors at institutions ranging from the national to the hyper-local, the invited panelists will explain the practices of acquiring, interpreting and framing graphic design. In discussion with moderators Roosje Klap and Alice Twemlow, the speakers will share their individual ambitions and achievements in reaching new audiences, diversifying the canon, as well as their doubts and dilemmas concerning graphic design’s cultural significance and its tense relationship with the white cube.. 

Moderated by Alice Twemlow and Roosje Klap, the speakers were:: 

Mariina Backic, Le Signe, National Centre for Graphic Design + Festival, Chaumont, France: ON GRAPHIC DESIGN CURATION AT FESTIVAL VS MUSEUM, COLLECTING ETC.

Elisabeth Klement, co-founder, San Serriffe bookstore, Amsterdam, ON HOW A BOOKSTORE PERFORMS AS EXHIBITION SPACE

Maureen Mooren, art director, The New Institute, Rotterdam ON HOW GRAPHIC IDENTITY FOR AN INSTITUTION CAN BE A FORM OF CURATION

Peter Bil’ak, founder of Typotheque and Works that Work, REFLECTING BACK ON HIS EXHIBITION AND ESSAY  Graphic Design in in the White Cube 

Ali As’Ad, independent curator ABOUT CURATING THE EXHIBITION OF PREMSELAS BOOK COLLECTION IN VAN EESTEREN MUSEUM

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IT'S ALL GRAPHIC #9

1 DECEMBER 2022 

Critical Interventions in the (Graphic Design) Archive

The Wim Crouwel Institute encourages fresh perspectives on the links between graphic design’s heritage and contemporary practice. It is particularly interested in how graphic design history can be understood in the light of today’s pressing socio-political issues. 

For this year’s ‘It’s All Graphic’, specially curated to follow Prof. Dr. Alice Twemlow's inaugural lecture at the University of Amsterdam, the invited speakers addressed the role of graphic design in decolonizing, depatriarchalizing, and other reframings of the archive. 

Moderated by Alice Twemlow and Roosje Klap, the speakers were: 

Syrian Graphic Design Archive (Kinda Ghannoum and Sally Alassafen)
Grafis Nusantara
Tabea Nixdorff
, curator, Feminist Design Strategies
Remco van Bladel, co-founder, Archival Consciousness
Alice Wong, media-artist-in-residence, Open Archive 3.0

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Previous editions of It's All Graphic

IT'S ALL GRAPHIC #9 Critical Interventions in the (Graphic Design) Archive Basma Hamdy, Nusantara, Hala al Afsaa, Sally Alassafen, Kinda Ghannoum, Tabea Nixdorff, Remco can Bladel, Alice Wong

IT’S ALL GRAPHIC #8 Craft 2.0: new imaginations of the graphic design practice Chris Kore, Gilles de Brock, Mitch Paone (Dia Studio), Our Polite Society, Vera van de Seyp

IT’S ALL GRAPHIC #7 Vital Design: An homage to the design of organisations that play vital roles in today's society With Roel Stavorinus, Jaco Emmen, Tom Dorresteijn en Archie Lyons, 07-05-2020

IT’S ALL GRAPHIC #6 Data visualization: Looking into the past and future of data and design. A co-podruction with Graphic Matters. With Dennis Elbers, Gert Franke, Paul Mijksenaar, Suze Swarte, Ben Prins (NOS op 3), 01-10-2019

IT’S ALL GRAPHIC #5 About Illustration: An evening about illustrators and their field of work. With Rogier Trompert, Talitha Snel, Kim Raad, Helen van Vliet, Gert Gerrits, Markus Praat, 23-04-2019

IT’S ALL GRAPHIC #4 Logo x Logo Visual identity development: where did we start out and where are we heading?  With Roel Stavorinus. Met Claire Parker, Erik de haas, Smack, Henk Haaima, Dennis Flinterman, Roel Stavorinus, 15-11-2018

IT’S ALL GRAPHIC #3 The graphic revolution: What skills are needed to prepare designers for the future? With Sherida Kuffour, Silvio Lorusso, Erwin Slegers, Hanneke Metselaar, Frederike Huygen, 17-04-2018

IT’S ALL GRAPHIC #2 Activism and graphic design: How can graphic design be activist?  With Lies Ros, Roosje Klap, Yuri Veerman, Ruben Pater, Raul Balai, Chris Vermaas, 16-11-2017

IT’S ALL GRAPHIC #1 Culture of Dutch design agencies (around Total Design) With Paul Mijksenaar, Arlette Brouwers, Joost Klinkenberg, Graham Sturt, Anne Miltenburg and Oygar Erdal, 24-05-2017